Beyond the Bullet Points: The Annoyed Librarian

OK, I never got all the work up with the Annoyed Librarian at Library Journal’s site. Of course, that was before I was written up. It appears the Annoyed Librarian isn’t a big proponent of Reference Extract. That’s fine. Saying that I don’t get it – no problem, not the first time. If it were just as simple as criticizing the idea, or even me, I would leave it alone. What really got me was the unrelenting negativism and belief that librarians are incapable of anything other than shelving books. And the comments simply make me sad. I can’t let it pass.

So breaking all the advice about good blogging, I can’t help but do a quote and react post. Once again, I’m not reacting to the Reference Extract comments. The project can stand on its own, and reasonable people can disagree. I’m going to focus on the kinds of attitudes that I think seriously jeopardize the profession.

By the way, before I jump into this, go read the article AND COMMENT. Don’t let the anti-library rhetoric stand unanswered.

OK, on to the quotes:

“The first thing that caught my attention was the call to move beyond bullet points and slogans. Fat chance. Lankes and I see the same futile inaction from librarians. The difference is it’s exactly what I expect and I don’t mind a bit.”

Let me be clear, I don’t see all librarians as inactive. Quite the opposite. This is why I rail and prod and work. I see our promise in the best of the profession. I simply want the whole field to hold itself to the higher standard of making a positive and proactive change in our communities. Not minding that there are librarians who cannot move past slogans into action is beyond cynical, it is flat out lazy.

Annoyed Librarian then goes on to argue about why librarians can’t beat Google. Please note: I’m on record as saying that if we can’t beat them we should work hard to make them better – after all reinventing search doesn’t mean changing all the players. But, I digress, Let’s see what the good and pacified librarians should content themselves with. Why Google is more worthy than librarians by Annoyed Librarian:

“Consider the competition, which for the most part is Google. Google makes a boatload of money. They can afford to pay the best software engineers and programmers in the country and give them a lot of support in their work. Their revenue is based on competitively creating products that people want to use because they work so darn well. They’ve been enormously successful, and within a few years have outstripped all their rivals. Some of their rivals also make a lot of money, and they also hire good engineers and programmers.”

Google is now 10 years old…it didn’t start as one of the largest corporations on the planet…it made itself that. The BIGGEST mistake that librarians or anyone else in the world can make is to see what is, and assume it will always be or that it is somehow a product of powers beyond our collective control.

Just think back three years ago and ask yourself if the way the world as it was foretold a black man as president, the U.S. Government in the banking business, and major corporations, hat in hand, asking for bailouts. I remember at the beginning of virtual reference movement those saying that it was impossible to answer questions over the Internet.

Anyway, so how do engineers stack up against librarians?

“And libraries? They hire library school graduates. In case the penny hasn’t dropped, let’s do the comparison in our heads. On the one hand, we have the best engineers and programmers in the country, and on the other hand we have…library school graduates. Unless the ALA can lobby successfully for some anti-competitive labor standards favoring librarians, I don’t see how libraries are going to compete.”

Go ahead and picture steam coming out of my ears. Apparently the best engineers in the country are simply born. Funny, I thought they graduated from colleges and universities just like librarians. Also the idea that somehow a computer scientist is blessed with some unique perspective on information is at best challenging. This is not to say that I don’t think librarians need more technical skills. If there has been one consistent note I have hit my entire career it is that librarians need more technical skill. My problem is that somehow computer programming is the benchmark we must all look to and librarians have nothing to offer. Now back to the quotes:

“They’re not businesses. They don’t have cadres of programmers working in the bowels of the library developing neat stuff. If they’ve got someone who can build a decent website and make a wiki they feel like they’ve achieved some sort of technological wonder. If some librarians feel like they’re hot stuff at creating search engines, let them apply to work at Google and see how far they get.”

This is an obvious place for all those technical librarians to stand up and ask the Annoyed Librarian where he or she has been working. Certainly not at the University of Pennsylvania, or the Ann Arbor District Library, or Evergreen, or OCLC, or North Carolina State University or… oh you get the point. Can we assume that Annoyed (I feel like we can be on a first name basis) has never been to LITA, or Computers in Libraries or…once again you get the point. For me this comment talks much more about Annoyed’s place of work than the profession. As for librarians working at Google, Annoyed should have a conversation with the Information Schools about their grads’ jobs.

OK, Annoyed then goes back at Reference Extract. Makes some REAL broad generalizations that no one cares about credibility (other than the MacArthur Foundation, the press, all of education, and a few folks in the health care field I suppose.

“Let’s return to the original question, are libraries losing the search war. The answer is no, because libraries were never fighting the search war. The history of search hasn’t been a history of libraries competing with commercial enterprises to improve search. The major search engines and indexes that most librarians use weren’t created by librarians. Other people create them and libraries use them. Just like other people create books and magazines andvideogames and the Internet and whatever else libraries provide access to. Libraries have rarely actively created information; instead they acquire, organize, and disseminate what others have done. Even if we consider all the social software the twopointopians get so worked up over. Libraries didn’t invent any of these tools. Creative non-librarians did, and librarians just use them.”

This is a VERY 20th century American viewpoint. Libraries throughout history have been places of scholarship and creation. But I’m going to agree that a culture of consumerism and adoption has become the norm in libraries…that was the point of my post that Annoyed was responding to. I think it is time for this to stop. Enough. Before I go on to my rant, here’s more:

“Why is this so shocking? Why should anyone get worked up about losing a war we were never fighting in the first place? Librarians have been early adopters and expert users of all sorts of information technology for decades, and somehow this has evolved into a feeling of ownership, as if librarians had a creative stake in these tools when they’ve merely been better at using them than the general populace.”

I agree here. The real place we diverge is Annoyed’s conclusions:

“Librarians should just relax, because they’re not going to reinvent anything. They never have. They never will. That’s not what libraries are for, but a lot of librarians like to get all hot and bothered that they can’t compete in a field they never entered in the first place.”

In other words, don’t bother your pretty little heads. It’s OK not to be creative. It is OK not to innovate, it is OK not to compete or strive. Be happy with reading and the stacks. Be content that you are the products of second-class academic programs that will never muster resources.

Well, I’m NOT OK with that. I have spent a great deal of time over the past months with the business world. I have been on boards with bankers, and CIO’s. I have talked with entrepreneurs and sales executives. What’s amazing is in almost every meeting, they all conclude that the world needs more librarians, but they always talk of librarians in the future tense. In other words, the world is going to need more experts in organizing information, providing credible information (that’s not librarians saying it by the way), and that library science is the place to build upon. But not the librarians of today. Almost to a person they see librarians as a stereotype of bookish introverts. What really gets my blood boiling when I read Annoyed Librarian is that all too often librarians also see and perpetuate this stereotype.

We as a profession are not living up to our potential. The potential that we see and others see. Why did Google partner with librarians? They saw the potential. Why did HP partner with the MIT libraries on DSpace? They saw the potential. Why did Microsoft partner with the British Library? They saw potential. Why were libraries where the Gates Foundation started? THEY SAW POTENTIAL.

The Annoyed Librarian’s post is not about Reference Extract, or me. This post is first a concession to the ways things are, and a call for mediocrity. Annoyed dismisses librarians as professionals with second rate credentials who can’t create, and have no place in technology.

That potential rests in all of our hands. To see it, and simply conceded that we will never meet it, I’ll say it again, is beyond cynical it is lazy. To simply declare librarians can never have resources to compete with Google means you will not work to do so. To say that library schools are inadequate and then simply throw up your hands is lazy. To believe that something cannot be done because something has not happened is not being realistic, it is creating a safe cocoon of defeat.

Our world, our society, our communities are in too great of need for libraries to sit back and wait for their fate. Our patrons/members/users deserve our full potential. Annoyed Librarian may simply dismiss this post and this rant as words, or me as out of touch, or deluded. But I have seen our potential. I have seen our words and our deeds lift people out of poverty, get people jobs, start the career of brilliant writers, and launch the business of entrepreneurs. That potential is not in our books, or buildings or web sites – it is in the librarians who hold the ideal of knowledge in their hearts. It is in the passion of librarians wanting to make a change.

Bullet Point: “The Opportunities of Obligation”

A few weeks back I did a talk for IMLS to state libraries. The title of the presentation was “Obligations and Opportunities.” An introductory point of the presentation was that in these days of economic hardship libraries are more needed, and more used than ever before. There is an obligation on the part of libraries to serve the increased demand (and for states and localities to support the library). This idea is well distilled in a recent NBC broadcast:

However, the real focus of the presentation wasn’t on the fact that more people need libraries than ever before, it is how to use this increased demand as an opportunity to build strong bonds to our communities for when the good times return. In essence, how can we go from “any port in a storm” to “destination of choice.”

Right now, we have what folks want. Listen to that video clip again: books, DVD’s, WiFi. All of those things can come from other places as well. What we need to make folks aware of is that they are coming to a place (or logging into a place) not as a cheaper alternative to other offerings, but that those things are in place to improve the community as a whole.

If we only define our success by increased usage, we should do things differently. For one, we should offer, as an Ann Arbor District Library user wrote in a comment, more porn and pie. We would also need a better system to “monetize” use. That is, how to turn usage into money. So more books circulated, more revenues. This is the advertising model in search engines. Google offers more services to get more users, because more users means more eyes seeing advertising, which means more money. Libraries are not in this situation as we see everyday in our budgets. While I am all for figuring out more models to turn greater use into greater resources (that will vary by library type and settings), it all begins with making a better argument about our value.

Having real, documented, and valid measures of success means going beyond the things people use (circulate, etc.) from our libraries. We must be able to document what happened as a direct result of library use. What was the result of that small business workshop? Did someone start a business? What was the result of the job hunting service? How many people got jobs and what were they. To find this data, we must be 1. proactive in connecting people to tell their stories, and 2. we must build a strong relationship with our members/patrons/users so that they will want to come back and share their success.

If we continue to define our business as things and access, and not knowledge and learning we will remain the place people go to when better options aren’t available. If we become the community’s innovation and learning space that touches all aspects of our communities/academies/businesses/etc., then we become the treasure that must be maintained.

So which will it be? Shall we forge a relationship that ultimately pushes the community forward and helps avoid the next economic crisis, or are we in the “more porn and pie” business?

Blended Librarian Webcast now Streaming

I had a great time giving a web presentation to the blended librarians group (a great group of folks headed up by Steven Bell and John Shank). You can find out more on them, and see an archive of the chat that went along with the presentation at their website. I know I didn’t have too much time to take questions during the webcast, so please feel free to post them here and I would be more than happy to answer them.

Reference Extract at ALA

David Lankes will provide an overview of Reference Extract at the American Library Association’s Midwinter Conference in Denver. The session is part of OCLC’s best practice in virtual reference (a free session). The session will be Saturday January 24th from 1:30 to 3:30.

More details and sign up information will be posted as soon as they are available.

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Bullet Point: “Have Libraries Lost the Search War?”

There was an interesting comment posted to the Reference Extract Planning site. I thought I would share it and my response because, to me, it goes right to the heart of what I have been saying about the need for librarians to be innovators and leaders.

Here is the comment:

Good Lord. The wheel already having been invented, why feel that we can do better? It’s hard to see how this amounts to much more than a vanity project for the participants- likely to produce a welter if invitations to conferences, but with a snowball’s chance in hell of ever amounting to a product that will be embraced by librarians and certainly never by the public. This week Google announced that it topped 75% of the search engine market share! Presuming that this project produces anything at any point within the next 5-7 years, which seems like the model for this type of committee-driven development project, it stands little chance of being in sync with wherever search engine technology will be then. Hakia.com has already tried to claim this area of the search engine spectrum, and they’re lovely, helpful people, but their engine came (and went?) with nary a ripple.

Here is my original replay:

I would first refer you to the other comments about this not being an attempt to put Google out of business. I suppose we are being optimistic that there is still room for improvement in Internet search. After all, as you say, the area will continue to evolve over the next 5-7 years. The hope of this project is that the experiences of libraries accumulated over – well -centuries, may play a part in how that evolution takes place.

Take the holy grail of “local” in the search world. Search engines want to be able to take advantage of location to offer better results. Libraries are built on a distributed local model. While many have seen this as a disadvantage in the past, these days it begins to look like an asset. Is there a way to take advantage of the over 120,000 libraries in the US alone to identify unique local resources, conversations, and thinking, and then bring that to a network scale? Add to this the benefit of libraries being seen as a credible and trusted source as well, and one can easily see partnerships with Google, and Yahoo! and Hakia that benefit them and the user alike.

Your point is well taken that there are obvious established players in Internet search. Will you also take that there are other well established players in the information industry beyond the Internet itself that may have something to offer? After all, who did Google partner with in their book search project? The point of Reference Extract is not to take down Google, or Yahoo or whomever. It is to ultimately tap the power of centuries of knowledge, skills, and expertise to improve how credible information is found on the web.

I appreciate you keeping us honest. However, I also hope you’ll appreciate that while it may be vanity to think big, it is also very necessary. Remember that Google itself started as two guys with an idea going against established search engines like Alta Vista. The web itself started as a better way to link citations online than gopher. Thinking big is necessary. If we continue to look at big players and assume that their market size equates with a lack of need for innovation, we are in danger of the worst kind of complacency. Do I want to take down Google? No, but I do think it could be better. I also want to be part of lifting up libraries that are a vital social good, and a necessary part of today’s information landscape.

What I really wanted to say was “we go to plenty of conferences thank you” and “you don’t hear too much about Alta Vista and Gopher these days.” However, that would have been snarky.

I suppose what what really got me worked up over this comment was the presumption that any attempts to improve on the norm (like 75% market share) are futile. Even worse, they are a product of vanity and not a desire and need to innovate. We, as a profession MUST constantly be proactive in making positive change – even if there are those who would tell us we cannot do it. We must also be ready to listen to others with good ideas, and not feel territorial or defensive. Let’s face it, LibraryThing is cool, and we need to learn from it, embrace it, and help to improve it. The only way to do this is to be confident in our mission and our skills.

To be a good partner is to know what you do, why you do it, and how well you do it. This comment points out that many do not see innovation in that mix for libraries. That is unacceptable. It is even more unacceptable when it is librarians who doubt this.

It is cliche to talk about librarians no longer being content to sit back and assume everyone knows how useful we are. It is supposed to be general knowledge that, as Anne Lippo so eloquently put it, it is not the user that is remote, but we who are remote from the user. It is a constant drumbeat that we must change and make our libraries relevant. But dammit, we must move beyond bullet points and slogans and translate this drumbeat into real risk, real action, real new thinking.

Why can’t we replace the “Read” posters that portray libraries as places of things with “Ask” posters that show them as places of curiosity? Why do library gaming programs have to be some sort of lost leader to reading when gaming is a literacy unto itself? Who said the catalog has to be the public face of the library on the web? WHY CAN”T LIBRARIES REINVENT SEARCH?

Bullet Point: “Be Thankful for Librarians”

All too often librarians shy away from praise. Humility is a virtue, but let us today set that aside for a moment.

The world is a better place because of librarians. Throughout history – from Alexandria to medieval Spain to the streets of revolutionary America – librarians have stewarded their communities. Today librarians continue their mission to build knowledge and make the world a better place. In our academies, cities, businesses and schools, librarians are trusted partners and facilitators. There are few institutions that provide vital connective tissue across so many areas of society – libraries do.

It is not collections, nor buildings, nor computers that make a library. These are artifacts; outward manifestations of a mission. Librarians collect to care take society’s memory. They build buildings as a gathering place, the modern information watering hole. Librarians network computers to sew together minds across time and space. At the center is the librarian and his or her dedication to knowledge.

I am thankful for the safety net, the researcher, the dedicated guide. I am thankful for the community organizer, the activist, the dedicated teacher. Today, as every day, I am thankful for librarians.

I also ask that librarians not shy away from praise. Humility may be a virtue, but invisibility is not. Librarian are of service, not servants. All too often librarians hide behind the stacks – mask their light behind processes and metadata. It is time for librarians to follow the example of the warrior, the shifted, and free range librarians. It is time to lead and stand up. We must sing our own praises and remind our communities that they need us.

Have a happy Thanksgiving day.

Obligations and Opportunities

“Obligations and Opportunities” IMLS Grants to States Conference, Washington, DC

Abstract: A discussion of how library service should match how people build knowledge. It also discusses the obligation and power of libraries participating in their communities and society as a whole.
Slides: https://davidlankes.org/rdlankes/Presentations/2008/IMLSStates.pdf
Audio: https://davidlankes.org/rdlankes/pod/2008/IMLSStates.mp3
Video: http://ptbed.org/downloads/IMLSStates.mp4

Screencast: