Bullet Point: “The Opportunities of Obligation”

A few weeks back I did a talk for IMLS to state libraries. The title of the presentation was “Obligations and Opportunities.” An introductory point of the presentation was that in these days of economic hardship libraries are more needed, and more used than ever before. There is an obligation on the part of libraries to serve the increased demand (and for states and localities to support the library). This idea is well distilled in a recent NBC broadcast:

However, the real focus of the presentation wasn’t on the fact that more people need libraries than ever before, it is how to use this increased demand as an opportunity to build strong bonds to our communities for when the good times return. In essence, how can we go from “any port in a storm” to “destination of choice.”

Right now, we have what folks want. Listen to that video clip again: books, DVD’s, WiFi. All of those things can come from other places as well. What we need to make folks aware of is that they are coming to a place (or logging into a place) not as a cheaper alternative to other offerings, but that those things are in place to improve the community as a whole.

If we only define our success by increased usage, we should do things differently. For one, we should offer, as an Ann Arbor District Library user wrote in a comment, more porn and pie. We would also need a better system to “monetize” use. That is, how to turn usage into money. So more books circulated, more revenues. This is the advertising model in search engines. Google offers more services to get more users, because more users means more eyes seeing advertising, which means more money. Libraries are not in this situation as we see everyday in our budgets. While I am all for figuring out more models to turn greater use into greater resources (that will vary by library type and settings), it all begins with making a better argument about our value.

Having real, documented, and valid measures of success means going beyond the things people use (circulate, etc.) from our libraries. We must be able to document what happened as a direct result of library use. What was the result of that small business workshop? Did someone start a business? What was the result of the job hunting service? How many people got jobs and what were they. To find this data, we must be 1. proactive in connecting people to tell their stories, and 2. we must build a strong relationship with our members/patrons/users so that they will want to come back and share their success.

If we continue to define our business as things and access, and not knowledge and learning we will remain the place people go to when better options aren’t available. If we become the community’s innovation and learning space that touches all aspects of our communities/academies/businesses/etc., then we become the treasure that must be maintained.

So which will it be? Shall we forge a relationship that ultimately pushes the community forward and helps avoid the next economic crisis, or are we in the “more porn and pie” business?

Blended Librarian Webcast now Streaming

I had a great time giving a web presentation to the blended librarians group (a great group of folks headed up by Steven Bell and John Shank). You can find out more on them, and see an archive of the chat that went along with the presentation at their website. I know I didn’t have too much time to take questions during the webcast, so please feel free to post them here and I would be more than happy to answer them.

Reference Extract at ALA

David Lankes will provide an overview of Reference Extract at the American Library Association’s Midwinter Conference in Denver. The session is part of OCLC’s best practice in virtual reference (a free session). The session will be Saturday January 24th from 1:30 to 3:30.

More details and sign up information will be posted as soon as they are available.

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Bullet Point: “Have Libraries Lost the Search War?”

There was an interesting comment posted to the Reference Extract Planning site. I thought I would share it and my response because, to me, it goes right to the heart of what I have been saying about the need for librarians to be innovators and leaders.

Here is the comment:

Good Lord. The wheel already having been invented, why feel that we can do better? It’s hard to see how this amounts to much more than a vanity project for the participants- likely to produce a welter if invitations to conferences, but with a snowball’s chance in hell of ever amounting to a product that will be embraced by librarians and certainly never by the public. This week Google announced that it topped 75% of the search engine market share! Presuming that this project produces anything at any point within the next 5-7 years, which seems like the model for this type of committee-driven development project, it stands little chance of being in sync with wherever search engine technology will be then. Hakia.com has already tried to claim this area of the search engine spectrum, and they’re lovely, helpful people, but their engine came (and went?) with nary a ripple.

Here is my original replay:

I would first refer you to the other comments about this not being an attempt to put Google out of business. I suppose we are being optimistic that there is still room for improvement in Internet search. After all, as you say, the area will continue to evolve over the next 5-7 years. The hope of this project is that the experiences of libraries accumulated over – well -centuries, may play a part in how that evolution takes place.

Take the holy grail of “local” in the search world. Search engines want to be able to take advantage of location to offer better results. Libraries are built on a distributed local model. While many have seen this as a disadvantage in the past, these days it begins to look like an asset. Is there a way to take advantage of the over 120,000 libraries in the US alone to identify unique local resources, conversations, and thinking, and then bring that to a network scale? Add to this the benefit of libraries being seen as a credible and trusted source as well, and one can easily see partnerships with Google, and Yahoo! and Hakia that benefit them and the user alike.

Your point is well taken that there are obvious established players in Internet search. Will you also take that there are other well established players in the information industry beyond the Internet itself that may have something to offer? After all, who did Google partner with in their book search project? The point of Reference Extract is not to take down Google, or Yahoo or whomever. It is to ultimately tap the power of centuries of knowledge, skills, and expertise to improve how credible information is found on the web.

I appreciate you keeping us honest. However, I also hope you’ll appreciate that while it may be vanity to think big, it is also very necessary. Remember that Google itself started as two guys with an idea going against established search engines like Alta Vista. The web itself started as a better way to link citations online than gopher. Thinking big is necessary. If we continue to look at big players and assume that their market size equates with a lack of need for innovation, we are in danger of the worst kind of complacency. Do I want to take down Google? No, but I do think it could be better. I also want to be part of lifting up libraries that are a vital social good, and a necessary part of today’s information landscape.

What I really wanted to say was “we go to plenty of conferences thank you” and “you don’t hear too much about Alta Vista and Gopher these days.” However, that would have been snarky.

I suppose what what really got me worked up over this comment was the presumption that any attempts to improve on the norm (like 75% market share) are futile. Even worse, they are a product of vanity and not a desire and need to innovate. We, as a profession MUST constantly be proactive in making positive change – even if there are those who would tell us we cannot do it. We must also be ready to listen to others with good ideas, and not feel territorial or defensive. Let’s face it, LibraryThing is cool, and we need to learn from it, embrace it, and help to improve it. The only way to do this is to be confident in our mission and our skills.

To be a good partner is to know what you do, why you do it, and how well you do it. This comment points out that many do not see innovation in that mix for libraries. That is unacceptable. It is even more unacceptable when it is librarians who doubt this.

It is cliche to talk about librarians no longer being content to sit back and assume everyone knows how useful we are. It is supposed to be general knowledge that, as Anne Lippo so eloquently put it, it is not the user that is remote, but we who are remote from the user. It is a constant drumbeat that we must change and make our libraries relevant. But dammit, we must move beyond bullet points and slogans and translate this drumbeat into real risk, real action, real new thinking.

Why can’t we replace the “Read” posters that portray libraries as places of things with “Ask” posters that show them as places of curiosity? Why do library gaming programs have to be some sort of lost leader to reading when gaming is a literacy unto itself? Who said the catalog has to be the public face of the library on the web? WHY CAN”T LIBRARIES REINVENT SEARCH?

Bullet Point: “Be Thankful for Librarians”

All too often librarians shy away from praise. Humility is a virtue, but let us today set that aside for a moment.

The world is a better place because of librarians. Throughout history – from Alexandria to medieval Spain to the streets of revolutionary America – librarians have stewarded their communities. Today librarians continue their mission to build knowledge and make the world a better place. In our academies, cities, businesses and schools, librarians are trusted partners and facilitators. There are few institutions that provide vital connective tissue across so many areas of society – libraries do.

It is not collections, nor buildings, nor computers that make a library. These are artifacts; outward manifestations of a mission. Librarians collect to care take society’s memory. They build buildings as a gathering place, the modern information watering hole. Librarians network computers to sew together minds across time and space. At the center is the librarian and his or her dedication to knowledge.

I am thankful for the safety net, the researcher, the dedicated guide. I am thankful for the community organizer, the activist, the dedicated teacher. Today, as every day, I am thankful for librarians.

I also ask that librarians not shy away from praise. Humility may be a virtue, but invisibility is not. Librarian are of service, not servants. All too often librarians hide behind the stacks – mask their light behind processes and metadata. It is time for librarians to follow the example of the warrior, the shifted, and free range librarians. It is time to lead and stand up. We must sing our own praises and remind our communities that they need us.

Have a happy Thanksgiving day.

Board of Advisors Presentation

This is a streaming screencast of a presentation I did to the Syracuse University’s School of Information Studies Board of Advisors. Nothing new for folks in the library world.

Obligations and Opportunities

“Obligations and Opportunities” IMLS Grants to States Conference, Washington, DC

Abstract: A discussion of how library service should match how people build knowledge. It also discusses the obligation and power of libraries participating in their communities and society as a whole.
Slides: https://davidlankes.org/rdlankes/Presentations/2008/IMLSStates.pdf
Audio: https://davidlankes.org/rdlankes/pod/2008/IMLSStates.mp3
Video: http://ptbed.org/downloads/IMLSStates.mp4

Screencast: